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Translating Vaccine Effectiveness to Acceptance

While awaiting the availability of next-generation influenza vaccines, clinicians have the task of convincing patients of the value of influenza immunization in a season with multiple respiratory viruses circulating, editorialists write. A method developed by the CDC incorporates key information while to help formulate a strong recommendation for vaccination. The SHARE tool incorporates these steps:

Share why an influenza vaccine is right for the patient
Highlight positive experiences with influenza vaccines
Address patient questions and any concerns
Remind patients that vaccines help protect them and their loved ones
Explain the potential costs of getting influenza

“More information and a health care provider toolkit are available at www.cdc.gov/flu/professionals/vaccination/prepare-practice-tools.htm,” the authors write. “Conversations about influenza vaccination are likely to be most effective if health care professionals can individualize discussions of influenza risk and benefit. For older persons or those with certain medical conditions, vaccination substantially reduces the risk for influenza-associated hospitalization or death. Young, healthy persons may be at comparatively low risk for severe influenza but have greater exposure to influenza through school, work, or other activities. In these persons, vaccination reduces the risk for missing school or work and the inconvenience and costs associated with medical visits. Indirect benefits include protecting loved ones, such as older relatives or young children in the household.”

Source: Annals of Internal Medicine